Pernod Ricard Pernod Ricard is a French producer of distilled beverages. The company owns a wide range of brands, including Absolut vodka, Chivas Regal whiskey, Olmeca tequila, Longmorn whiskey, Beefeater gin, Seagram whiskey, Kahlúa coffee liqueur, Perrier-Jouët champagne, and Malibu cocnut-flavored rum, as well as the eponymous Pernod anise and Ricard pastis.

The worldwide conglomerate Pernod Ricard is the world’s second-largest wine and spirits seller.

Short facts about Pernod Ricard

Name Pernod Ricard
Company type Société Anonyme
Traded as Euronext: RI
Index inclusion CAC 40
Industry Distilled beverages
Founded Pernod: 1797

Ricard: 1932

Pernod Ricard: 1975
Headquartered 12 place des États-Unis, Paris, France

Notable acquisitions and deacquisitions since the year 2000

In 2008, Pernod Ricard announced the acquisition of the Swedish-based V&S Group, an acquisition that included the rights to brands such as Absolut Vodka, Level Vodka and Frïs Vodka. The deal was approved and finalized on July 24, 2008 at an estimated value of 5.69 billion euro.

Pernod Ricard In 2005, Pernod Ricard acquired its British-based competitor Allied Domecq plc. After completing its takeover bid for the company, Pernod Ricard sold off overlapping spirits brands to USA-based Fortune Brands and UK-based Diageo, while Dunkin’ Brands was bought by a consortium of three private equity firms.

In 2001, Pernod Ricard sold the rights to the non-alcoholic chocolate beverage Yoo-hoo and the carbonated citrus drink Orangina to Cadbury Schweppes (now the Dr Pepper Snapple Group). Pernod Ricard had acquired Yoo-hoo from a group of private investors in 1989 and owned Orangina since 1984.

In 2000, Pernod Ricard purchased Seagram’s beverage division, including brands such as Chivas Regal.

Examples of brands owned by Pernod Ricard

  • Brand name
Info
  • 100 Pipers (Blended Scotch Whisky)
  • Aberlour (single malt Scotch whisky)
  • Absolut (Swedish vodka)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of V&S in 2008.
  • ArArAt (brandy) (Armenian cognac)

  • Aura wine
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.

  • Azpilicueta wine
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.

  • Ballantine’s blended Scotch whisky
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • Becherovka (Czech herbal bitters)

  • Beefeater gin
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • Blenders Pride (Indian whisky)

  • Campo Viejo wine
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • Chivas Regal (Blended Scotch Whisky)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Seagram’s beverage division in 2000.
  • DITA (lychee-based spirit)
  • Frïs Vodka (Danish vodka)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of V&S in 2008.
  • FUEL Vodka (Indian vodka)
  • Havana Club (rum)
  • The rights to this brand are disputed on the U.S. market.
  • Imperial Blue (Indian whisky)
  • Jameson Irish Whiskey
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Irish Destillers in 1988.

  • Kahlúa coffee liqueur
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • Longmorn (single malt Speyside Scotch whisky)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Seagram’s beverage division in 2000.
  • Luksusowa (Polish potato vodka)
  • Macieira Brandy
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Seagram’s beverage division in 2000.

  • Malibu coconut-flavored rum
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • Martell (cognac)
  • Montilla (rum)

Mumm champagne
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • Olmeca Tequila
  • Passport Scotch (Scotch whisky)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Seagram’s beverage division in 2000.
  • Pernod (anise-based spirit)
  • Pernod aux extraits d’absinthe

  • Perrier-Jouët champagne
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • Powers (Irish whiskey)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Irish Distillers in 1989.
  • Ricard and 51 (pastis)
  • Royal Salute whisky (Blended Scotch Whisky)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Seagram’s beverage division in 2000.
  • Royal Stag (Indian whisky)
  • Scapa (single malt Orkney Scotch whisky)
  • Seagram (Canadian whisky)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Seagram’s beverage division in 2000.

  • Siglo wine
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.

  • Tarsus wine
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • The Glenlivet (single malt Speyside Scotch whisky)
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Seagram’s beverage division in 2000.

  • Tia Maria liqueur
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.
  • Wyborowa (vodka)

  • Ysios wine
  • Entered Pernod Ricard’s portfolio through the
  • acquisition of Allied Domecq in 2005.

Examples of subsidiaries

Name Info
Pernod Ricard Winemakers (Australia) Australian subsidiary

Owns Orlando Wines (incl. Jacob’s Creek) and Wyndham Estate
Pernod Ricard NZ New Zealand subsidiary

 

Owns Montana Wines
Corby Distilleries Canadian subsidiary

 

Owns Wiser’s whisky and Lamb’s rum
Pernod Ricard Rouss Russian subsidiary
Irish Distillers Irish subsidiary
Pernod Ricard Armenia Armenian subsidiary

 

Owns the Yerevan Brandy Company
Pernaud Ricard Hellas Greek subsidiary
Pernod Ricard India Indian subsidiary
Pernod Ricard Winemakers Spain Owns Campo Viejo, Ysios, Tarsus, Aura, Azpilicueta, and Siglo.